Category: General

Nowadays everyone is talking about Social media networking / social media optimization(SMO). Most of the people have joined these social networking communities. Recently I was reading an article: Companies planning to increase their social media spend. Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand…

No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But one thing which really bothers me is how SEO and SMO interact with each other. Let’s find out what they are and how are they related:

Search Engine optimization (SEO) is the process of analyzing a website and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site.

Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging).

SEO and SMO both can be used to drive traffic to your website which in turn generate substantial leads your business
SMO is done to impress human being and SEO is done to impress search engine spiders. So in SMO we need to write impressive content to seek the attention of social media, whereas in SEO we write content for the website with proper usage of keywords grab the attention of search engine spiders.
For SEO we need to change the titles, metas headers etc of a website so the website gets modified whereas for SMO we use social networking websites to spread the brand of our website.
SEO has been emerged long time back whereas SMO has come into existence recently after 2005.
Any person with a little bit of knowledge of internet can do SMO whereas quality SEO can only be performed by SEO expert. Google really gives importance to Search engine optimization as it is directly associated with the page rank, which demonstrates the importance of the webpage in search engines whereas SMO is not at all related to the importance of the webpage.
The structure of the website is not so important when doing SMO, which is an essential aspect of SEO.
There are certain rules (which keep changing by Google) to perform SEO (example title, meta description, meta keywords, headers, alt tags etc), whereas for SMO there are no rules laid as such. Only thing one should keep in mind while doing SMO is that SMO is done to interest human being so one should never use social networking websites to directly sell something rather it should be utilized to make relationships with the prospective clients. Make it personal and interesting for others so that people would like to connect to you. So the key point is while doing SMO “keep it human”
SMO costs you nothing or it costs you very less whereas to get effective SEO services requires a lot of in-depth study as well as hard work so one should be ready to pay a fairly good amount for SEO of their website. Even though there are many cheap SEO companies have appeared recently in the market who barely knows anything about SEO but they provide cheap SEO services. They would just write metas and title and metas for their client’s website without doing any competitive analysis of keywords. Whereas expert SEO companies search out profitable keywords for the webpage. Profitable keywords are keywords that have a more amount of searches, but slight competition. This requires experience, lots of in-depth studies and analysis.
SEO is a long term strategy. Initially to get the results of SEO will take some time, but once you start getting visibility of set of keywords in the first page of search results, even after you stop taking the SEO services the results will stay there. Whereas SMO is an ongoing process you need to stay connected using social networking websites and keep doing macro blogging in order to be in search results.
Search engine gives you instant result on any query whereas if you are asking some question through Social networking websites it will take some time, so if your website is well optimized you will get noticed quickly through search engine which is an added advantage of doing SEO.
When to initiate SEO and SMO:
The basic aim of both SMO & SEO is to enhance traffic to the website which will help you grow your business. But the basic question which arises in one’s mind is when to start what? The answer is simple. One should start SEO first to ensure the first page visibility and then slowly dig into SMO, so that when your SMO users start looking for you have strong web presence in the search engines.

How to increase the web presence

There are various methods to increase visibility in Social media websites (Linkedin, facebook) like one can join various groups of common interests and then part take Q and A and discussions board etc. Or you can start following other people in social networking websites like tweeter and regularly post the tweets. By doing this you can establish yourself as a brand and personalize their relationship with their prospective clients.

What is important SMO or SEO

In today’s age search engine has become bare necessity to find information on products, services or any other information. Still common man generally goes to search engine to find information on anything and then further refer Social networking websites to get feedback from different people.
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So Social networking websites can be used for brand monitoring, you can use social networking websites to keep track of what has been said about your company and so you can respond those feedbacks to give a personal touch to your customers and their opinions could be further used for discussions in your company.

Now we can say that the importance of SEO will remain there. Social networking websites can be used to as a backup to get opinions, spread contacts which can get converted into business in future. Basically using SMO you can create a personal feel which is otherwise very difficult for you to create using SEO alone. SMO gives you opportunity to personally talk to your prospective clients and solve their queries as human being, which is really essential to get business but at the same time strong visibility in search engines is also essential.

Combine SEO and SMO to grow your online business

So we can conclude that optimizing your social media presence can positively trigger organic/natural search engine listings as search engines are paying attention to social networking websites. But without doing SEO the webpage doesn’t seek importance in search engine spiders.

So my view is to combine SEO with SMO is the smarter way to grow your business. Do let me know your views, information about how SEO and SMO can be linked together in order to gain maximum output.

Are you sick and tired of carrying out SEO work..?

Well guess what? So do I..until I discover the immense benefits of using an automated SEO Software for my own SEO techniques.

Let me tell you a little story..

Yet another similar day again..

*Click* *Click*

*Click* *Click*

Sigh, I thought to myself.

Carrying out Search Engine Optimization REALLY sucks.

Whoever said that Internet marketing is easy?

I ought to find those scammers and hit them hard on the head.

None of them ever said anything about Search Engine Optimization! (Newbies out there, give me a high five!)

And to think here I am..stuck with SEO for my website. (Argh, I just created a JOB for myself.)

They should have said SEO is THE first GREAT obstacle that any internet marketer who has their own website will face.

Then suddenly, while clicking on yet another profile link..I had a brilliant idea!

Isn’t computers suppose to do things for humans automatically??

And so, armed with my shiny mouse and my resilient keyboard, I proceed on the journey of finding the best automated tool that can carry out this SEO efforts of mine…

…or actually I just type in “automated SEO” in Google and hoped for the best.

Well needless to say, there are many many results…

…and many many more sales pages and opt in pages for more products..

Wow, I didn’t actually know there were so many choices!

And so began the next journey of finding out the perfect automated SEO Software for my website.

And found the perfect SEO Software, I did.

But more on that later – for now I want to share with you 3 reasons how using an automated SEO Software has helped save me from this boring task AND place my website high on search engines effortlessly!

Reason 1:

An Automated SEO Tool saves you much time doing the tedious stuff, allowing you to concentrate on the more important stuff of creating unique content.

Creating unique content should be any internet marketer’s main goal – not building more and more links.

Unique content is what drives the internet forward, and are what users want to read!

An Automated SEO Software frees up precious time for you to do that.

Reason 2:

An automated SEO Software has no feelings and does not require motivation to carry out the boring SEO efforts.

Unlike us poor humans, who has emotions and various moodswings, coupled with requirement to eat to sustain ourselves, an automated SEO Software has no such issues.

They simply carry out these boring SEO tasks that we HAD to do…for every day, every week, every month, without complains.

Talk about a hard worker!

No issues with motivation to do them at all, unlike us (or me!) that gets bored doing the same thing after 1 week (or like, 3 days..).

Simply tell the SEO Tool what you want it to do, and they just carry it out quietly and effectively.

Reason 3:

An automated SEO Software has all the tools ready so you can organise and keep track of your SEO efforts.

An automated SEO Software is like an old time war veteran..(when compared to me, a newbie guy into internet marketing).

Hence, it has ALL the experience AND techniques to winning this SEO battle.

They simply have ALL the tools AND more..that you may not EVEN know existed!

An automated SEO Tool knows where is the best places to get backlinks from and where the best places to post content to.

And they even have the little applications that greatly help in our SEO strategy.

Things like recording down your newly created URLs and remembering all your web accounts!

A veteran SEO soldier it is.

So there you go, 3 reasons why you should use an automated SEO Software NOW!

Without it, I don’t even think I want to continue in this business of mine online.

But WAIT!

Remember I said there are many automated SEO software products out there..?

Not everyone of them can give the same benefits as I mention above.Submit article
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The world is already passing through a period of global economic recession & hit by an economic down time. Most of the business owners are now looking for cheaper alternatives to online marketing that will promote their site successfully. What could be more effective than cheap SEO services which will bring their sites cheap publicity & help them save valuable advertising dollars? In fact the initiation of search engine optimization has brought new hopes for every small to medium sized business & helps them skyrocket their profit. But online advertising & marketing of a site involves high cost & it can be brought down successively through hiring of affordable SEO services from reliable companies. However, website owners usually have to face a great difficulty in finding cheap search engine optimization companies with a record of quality SEO services.

Browsing through the web world will help you come across many cheap search engine optimization companies that can provide quality SEO for your online business promotion. These affordable SEO companies offer both on-page & off-page optimization service & will develop a suitable marketing strategy for your online business growth. They are not just cheap SEO services providers but prompt in handling projects of any size & complexity. They stay committed to make the benefits of online marketing available to every budget range. That’s why they offer affordable SEO packages with potential for high revenue generation.
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Most of the cheap search engine optimization services companies design their SEO packages based upon the varying marketing needs of customers. The basic features of online marketing are included in these cheap SEO packages so that customers can freely choose from them the one that comes within their budget. These cheap SEO companies also act upon the simple principle of cost-effective optimization services to draw the attention of maximum clients.

The newly starting businesses often struggle with their tight budget & invest less in advertising. The cheap SEO Services & plans seem to be a better option for them. Again affordable SEO services help those having no idea on search engine optimization to reap better dividends. The professional SEO companies are found charging high for optimization service & it distracts a great many number of customers from approaching them. Their attention ultimately gets diverted towards affordable SEO providers who can help them get online exposure at affordable price. Sometimes they may feel happy to get SEO consultancy in association with the affordable SEO services.

The affordable SEO companies will work closely with your company to decide upon the suitable cheap SEO plan. Most of the time cheap SEO services are found to have features common to basic search engine optimization plans as designed by top SEO companies. That’s how you may create brand awareness much faster & for much less price. The recently launched SEO companies use the trick of cheap SEO packages to grow in popularity & increase its client base. Those looking for cheap SEO deals in market are many & cheap SEO packages lure them to a great extent. The standard of SEO services provided by affordable SEO companies are not the same. It is you who will consider all the above given options & decide the cheap search engine optimization deal best for your business.

Mr. Pankaj is a Seo Expert [http://www.seorankingexpert.com], providing Cheap Seo Services [http://www.seorankingexpert.com/Cheap-Seo-Service.php]. He came from a technical background. He did MCA from a reputed institution in India. After just one year and great success in the role, Pankaj was promoted to SEO Manager (Operations).

If you’re interested in freelance writing and do any type of web surfing on this niche, you’ve probably run across job ads that read something like, “Looking for an SEO article writer to provide ongoing content for credit repair site. 350-400 words; ongoing weekly assignments.” This is an SEO writing job.

As there seems to be a lot of work out there like this, many freelance writers who keep running across ads like this may go to their favorite search engine and start to do web searches on “seo writing, or “what is seo writing,” or “writing for seo,” or writing seo” in order to figure out exactly what this is.

Here we’ll explain exactly what SEO copywriting is, and why it’s such a profitable freelance writing niche.

SEO Writing Defined

First, SEO is the acronym for search engine optimization. Don’t let the big term throw you. All this means is that website owners do certain things to their web pages to make sure that search engines find them and deliver web surfers – like you – to their website when they conduct internet searches.
One of these things is filling their site with SEO content.

SEO content is different from “regular” content in that some technical research and thought goes into the copy – before it is ever written. Mainly, keyword research is conducted.

What Is Keyword Research and Why Is It Important in SEO Writing

The best way to explain keyword research is to give an example.

Let’ say you own a website about credit repair. You offer credit repair services to consumers with bad credit. You have a website, but it’s not getting much traffic or bringing in much business. One of the things you can do is write informative content and put it on your website to drive more traffic. But, not just any informative content – SEO content.

When/if you hire an SEO copywriter, one of the first things they’re going to do is find out which words and phrases web surfers are typing in to find the types of services you offer (credit repair, remember).

Note: The words and phrases that web surfers type in to find stuff on the web are called keyword phrases. Remember this.

Keyword Research Tools

So, they’ll use a keyword research tool that will show them things like which keyword phrases prospects type in when they’re trying to find a businesses like yours. And, many times it’s not what you think, which is why keyword research tools are so popular.

FYI, one of the easiest and best keyword research tools to use is Google’s Keyword AdWord Tool.
Once they find out what these keyword phrases are, they will write copy for your site that includes these phrases. This is what’s known as SEO content.

And, the reason it’s so effective is that search engines don’t have to guess which sites might be relevant when a web surfer types in a keyword phrase. If your site’s copy has the right keywords in it, it’s easy for search engines to return your site as a relevant search result.

This equals more traffic, which of course usually means more sales.

And, this is why SEO writing is an exploding niche in freelance writing. Many search engine optimization (SEO) writers make $50,000 to $75,000 – or more – their first year. As every site on the web needs this type of content, it’s easy to see why this is so possible.Submit article
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Is SEO Certification Necessary For Search Engine Optimization Professionals?

Today’s global economy demands that people, and especially small businesses, take extra time making decisions on how much to spend and where to spend their advertising money for their online advertising needs. SEO (Search Engine Optimization) is one of those places where companies are starting to pay extra attention to specialists with credible training and certification.

SEO professionals build their reputation on what they know, how they help their clients build a strong search engine visibility, and what they continue to learn. In order to ensure that they are on a steady course of training many SEO companies or individual professionals seek out SEO certification through credible sources like SEO Certification.org.

Taking the step to become SEO certified also gives you, the individual a viable income

Learning SEO Is Essential To Your Growth and in Raising Customer Results

Think of what would happen if you all of a sudden you stopped eating. Your body wouldn’t grow. In fact, you would begin to deteriorate. For comparison the same holds true. Continuous changes within search engine algorithms and ranking criteria create the dynamic of having to keep up with current trends. Learning SEO with up to date SEO study guides enables you to grow and provide your clients with top rankings on all major search engines.

SEO Certification Creates Confidence in Yourself and Your Clients

Certification in anything is a means to an end. Certification means you have successfully completed a training course designed to instruct you how to solve this industry’s greatest question and provide competent service for those who need it. Certification is an exclamation point at the end of a momentous statement.

As stated already, companies are choosing their SEO providers with a much more meticulous set of criteria, and one of those is a desire for trained, certified SEO professionals. They want to know and be confident in the person or company for that matter that optimizes their website!

You, as an SEO practitioner also gain a great deal of confidence whereas you know you now possess the SEO training necessary to provide quality services. When there are thousands of qualified individuals, and entire SEO companies to compete with, it’s critical to have something that gives you an edge above and beyond your competition. Training and being SEO certified gives you that big confidence boost and edge you need.

How to Become SEO Certified

Becoming SEO certified is a process by which at the end of it you know you have the knowledge necessary to provide your customers with what they need for effective search engine marketing. The process has been refined to the point that you are not wasting time with out-of-date information or rudimentary SEO techniques.

Much like anything you strive to learn there is a learning process incorporated into a certification program. In most cases, you can download an eBook on SEO techniques and advanced SEO strategies. This is often referred to as a study guide where you can read and take notes at your leisure.

Continuing along in the process there will be some practice test questions to help you become better acquainted with the information presented. During this time you can also begin implementing some of the things you’ve learned to see if you are getting a solid grasp of it. If so, then you are on your to certification. If not, you should go back to the study guide and again, practice with the sample tests.

Once familiar with the information and techniques of solid, ethical SEO you can then take a certification test. Once passed you are usually given the credentials, both printed and digitized, you need to show, to yourself and your customers, that you have gone through a credible SEO training program and can provide the utmost in effective services.

How To Find An SEO Certification Program

The Internet is loaded with all kinds of different certification programs. The line between credible and irreputible is sometimes blurred by low prices, impossible guarantees, and quick, trivial certification process.

Of course, you receive the benefit of receiving credentials and limited knowledge. This may, or may not, lead to gained confidence and higher search engine rankings. However, one of the biggest faults to these types of programs is that they contain out of date information and are not updated frequently. Old information in the search engine industry is like driving around with dirty oil. Things begin to break down.

When looking into SEO certification it is extremely important to look at other parts of their certification rather than cost, ease, and time for certification. Instead look at things like;

What type of information is being taught? Is it new, updated or out of date?
Is the process one where you know you’ll learn strong, ethical SEO techniques?
Are you going to be pushed through the program or will it take time to complete?
Is this a recognized organization that has helped others before me?
Are any of their graduates at the top of the search engine rankings?
All valuable things to ask and to look out for.

SEO Training Leads To Powerful, Effective SEO Practices

Staying in touch with current SEO practices is a must for anyone who is operating their own online business or for entire companies competing in a highly volatile economy. Every dollar budgeted towards advertising must be spent wisely. Knowing solid optimization practices will add to your bottom line and, in the case of individuals, could mean a new career or added income stream.

SEO Certification also proves, and assures potential clients, that you have gone through an approved process and are substantiated and affirmed by a recognized industry organization. Places like SEOCertification.org are places where you can feel confident in their overall SEO Certification process.Submit article
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Local business owners know well enough that good SEO services can help them get massive traffic to their websites. With more and more people using the Internet than before, putting one’s business on the web can spell a big difference. When searching for a SEO company with good SEO services, here are a few things to consider:

Study and compare a variety of search engine optimisation packages offered by different SEO companies. There are many SEO experts in the market today, and all it takes is a few mouse clicks, so it’s best to take the time and effort to review the SEO services they offer. Most SEO services offer different types of SEO packages, so be sure to study them well to know which one is best suited to the kind of business you have. Don’t jump into hiring an SEO company right away without studying it first and don’t assume that an SEO package that is working for another website, though its business may be similar to yours, will also work for you.

Next, ask around for referrals or find out who your friends and colleagues can recommend. When inquiring from them about SEO consultant services, find out as much as you can about what they can offer like web design and development, social media marketing packages, content management system, web copywriting services and engine optimisation packages. It would also be very helpful if SEO companies will allow you to contact existing clients just so you can get to know them better and rate their SEO services.

Another important thing to remember is to keep an open mind when meeting with an SEO consultant. Don’t easily believe someone who claims that he or she is an SEO expert. Study their portfolio well and find out as much as you can about their strategy and planning services, SEO web design, as well as how they manage their SEO link building. An SEO expert should also be able present you with a case study of your business to further elucidate how they can work towards building and managing a website that will rank high among search engines, if not in Australia’s top 10.

In conclusion, after deciding a company that you feel will cater to your needs with their SEO services, don’t fail to read the fine print and discuss thoroughly the SEO package inclusions explained to you. With careful strategy and planning, an SEO company that has a track record of award-winning SEO services can just very well be your best business partner. You can bet your hard-earned dollar that your business will climb the pages of Australia’s top 10 in no time at all.

The author is a SEO services [http://www.elocalise.com.au/tips-in-choosing-excellent-seo-services] consultant located in Sydney, Australia.Submit article
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Nowadays, many so-called SEO services are being offered on the Internet. Unfortunately, most of these “companies” deliver dubious results. Excellent SEO services are rare today since everybody seems to be to getting into online business marketing. More and more websites are clamoring to get into Australia’s top 10 in terms of search engine ranking. With this scenario in mind, companies and small businesses should be careful in their search for SEO companies with competent SEO services.

Before you dole out your hard-earned dollars to get social media marketing packages, read below for some essential tips when scouting around for an SEO company:

1) Always ask for a case study. An SEO expert should definitely present you with a case study containing a thorough evaluation of your business’ strengths and weaknesses, as well as an overview of your competitors’ marketing strategies. This gives you a jump start on what your company lacks in comparison to others. This could be very helpful before you hire SEO services.

2) Review an SEO company’s web design and development and content management system. Ask for copies of their client’s web pages or check out how their client’s websites look like in the Internet. This will give you an idea of the kind of output that you are most likely to be getting from a prospective SEO firm.

3) Collect and collect, then select. It may be a bit time-consuming, but any wise spender knows that canvassing and comparing notes rather than hiring the SEO services of the first SEO company that comes your way eventually leads to money well spent.

4) Don’t forget to inquire about SEO strategy and planning services. Find out as much as you can how an SEO consultant creates a marketing plan, more importantly for businesses that are similar to yours. Some SEO services firms are adept at formulating SEO keywords while others are more inclined to churning out award-winning web designs. Others have a knack for link-building strategies and there are SEO companies that offer social media marketing packages.

5) Ask several companies that offer SEO services to present you with a variety of search engine optimisation services. Most SEO firms can offer different rates and SEO strategies can work depending on the client’s budget and preferences. Also, ask for a detailed rate card that includes separate pricing for say, SEO audit, web design, web copywriting services, content management system, and web design and development. This way, you will get an idea of how much you should be paying for each kind of SEO services you are getting.

6) Ask for referrals. With a bit of effort and time, you can check out Australia’s top 10 SEO companies and see if you can afford them. If not, the next best thing to do is ask SEO firms to provide you with a list of their existing clients so you can inquire about the quality of work from the people that have enlisted their SEO services.

After all is said and done and you have made a good with an SEO firm, don’t forget to read the fine print well before signing the contract for the SEO services. This is just plain and simple good business practice.Submit article
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SEO or Search Engine Optimization is a term which is well taken by the online marketing fraternity but for others it’s a no man’s land. Even designers, developers and other employees in the companies are often unaware of this domain and undermine its importance which is a big mistake. This sometimes leads to conflicts between SEOs and designers/developers. But right now we are not going to talk about it; rather, we will see how to sell your SEO services to the people who have never heard about it. I call them SEO challenged (no offenses!) people and it’s a challenge for every SEO services providing company to get business from them.

Often, companies commit a big mistake of misinforming their prospects about SEO and projecting it in a wrong manner thereby misleading them about the process and its benefits. This is actually a wrong approach. Companies do so in order to quickly get the projects as they don’t think about the long-term benefits and in the end they degrade their reputation along with the client getting skeptical about SEO.

Let’s see in detail how to sell SEO to the SEO challenged person:

1. Educate, educate and educate – It is never easy for any business to generate new business unless it has a long proven successful track record. The biggest problem is ignorance of the target prospects. They know what they want to do but when it comes to how to do, they need a bit of education especially when there are quacks all around. Start not by telling what SEO is but first educate your prospects about the benefits of SEO and how they can witness their business grow by reaching to the online population all over the globe thereby making their business truly global. But make sure that the prospect you are chasing has a website for his business. If not, then you will have to first convince him about having one.

2. Explain how search engines work – Before you start off with an explanation about SEO, first explain them about the working of search engines. But be very cautious when you do so. Remember not get too technical with them or else they will not understand even a single thing and you will end up losing their interest and ultimately losing a business. When you start the conversation, don’t even think of using the terms such as search engine algorithms, robots, crawlers, indexing or any other such term.

3. Explain SEO stuff – After you have explained in detail how search engines work, next step is to reveal search engine optimization (SEO), the process and what benefits it offers. Explain this step in association with the first step thereby ensuring that the prospect gets a decent understanding of related aspects. Make them understand SEO in the simplest possible manner and make sure that the listener is following you. Don’t include SEO jargons in your talk and if possible give them an explanation supported by online presentation.

4. Burst the SEO myths – This is the best you can do to win the confidence of your prospect. Dispel wrong notions about the SEO being marketed by fakes who project themselves as professionals. Most of them market their SEO services under the banner of “sure shot increased sales”. Make sure that your prospect is not under this wrong impression or else you too will end up with a degraded reputation. The important thing is not just the education but the right education mixed with the marketing message.

5. Building blocks of SEO: Keywords – SEO Professionals are well aware of the importance of keywords, so why not sensitize our prospects too. Explain them about the importance of keywords – how they are used to search for the websites by the users and how search engines rank the websites on the basis of their usage. Also, clarify the importance of keyword research process and how it forms the backbone of optimization process.

6. Reveal the differences between SEO and Traditional Marketing – When you are trying to sell your services expect some unexpected questions. The person may ask you, why should we avail your SEO services when we have other traditional forms of marketing? This question is quite logical and must be carefully answered in order to keep the conversation on track. Two most distinguishing characteristics of SEO that separates it from traditional marketing are the amount of investment and period of effectiveness. The investment cost incurred in traditional marketing is usually too high and it remains effective only as long as the marketing campaign runs. On the contrary, investment in SEO is comparatively low and the effects are almost everlasting.
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7. Develop an SEO primer – Create an elementary resource either in the form of eBooks, brochures, presentations, videos or any other medium that can be used to educate your prospects and provide them with the basic understanding and concepts of SEO. Using graphical representation instead of long pieces of text is any time a better option. Make sure to include:

• Simplified overview of SEO and its working process.
• What clients should expect if they avail your SEO services?
• Additional services you provide.

Educating and then getting an SEO project is definitely a tedious task but it can be made simple if you understand your target audience. Your prospects may not be aware of SEO but being in a business they are experts of their domain. Try to explain them in their language i.e. make your language more customer centric than being business centric and then you can very well accomplish your task.

Everyone has their own way of doing SEO, and that’s the better way to do it. But, streamlining your SEO process will make your SEO process to run successfully. By streamlining your SEO process, you and your clients benefit when your SEO process is faster, and more efficient. Why to wait for some more time, here are five steps you can start doing right now to streamline your SEO process.

Defining your SEO Service
Define or create a complete list of SEO Services that you offer to your client. Think of what the major services that your clients want from you. Consider those services that relates to keyword research, content writing and optimization, link building, and site optimization, and categorize your services into these (or other) areas. Other Services that makes your clients interesting such as marketing, advertising, and website design may also be on your list. Rewrite your website content, marketing material, and advertising campaigns according to the list of service that you offer.

Prepare SEO Checklist
As an SEO Company you might be sure of SEO do’s and don’ts. It’s the time to make it materialize these SEO do’s and don’ts in to SEO Checklists. SEO Checklist will make a thorough review of each and every project to ensure that all your SEO Checklists points have been satisfied. The advantage of having SEO Checklists is that you will remember even the small points of SEO.

Split your SEO process in to different area of services (keywords, content, link building, etc.) and each area will have its own SEO Checklist of item to look for when doing a project review. Each of your services (from step 1) should be represented by at least one item in a checklist, and most services will have multiple items.

Items in a checklist can be in the form of questions, points to check for, or tasks to complete. As an example, here are a few items from two of my checklists:
Keyword Checklist
~ What are the landing pages that I need to target?
~ Does each keyword have its own respective landing page?
~ What keywords are your competitors using for pay-per-click ads?
~ Did your run keyword tools for your keyword research?

Content Checklist
~ Landing pages have main keyword in title, header, and body
~ Are the contents are unique from other landing pages?
~ Data or pages primarily behind search forms are accessible with text links

While starting any new projects, this checklist will serve you to achieve good results. By walking through your checklists for any new project, it will help to track those items that have been completed. Each item left unchecked then becomes a task on your to-do list.

Creating Set of SEO Reports
Approach your client with an SEO Report such as site analysis report, competitor analysis report etc. to increase your company’s reliability. These reports will benefit clients by telling them what you have found lagging and measure you are going to take to overcome that in hand. Building an attractive, informative and periodic reports throughout the project period will increase the trust and used to build a good relationship with your client. Having an automated report from your website may be a great way to catch the attention of potential clients.

Like you provide clients with some reports, it is also important to have certain internal reports to gauge your progress. Internal reports are more technical as they are meant for you. Internal reports will help in tracking the project progress and may point out ways in which you may be underperforming or excelling.

Build your Team of Specialists

The most complicated process in SEO is to build a team of SEO Specialists. As the SEO process is highly critical you want to find who likes a master of all things SEO. Find specialist for each service that you offer but do not do on your own. You might prefer using a specialist for link building or for writing unique content. As the days goes by these specialists will become your “SEO Team”, your set of specialists that you source to work with.
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After establishing your team of specialists, it is highly important to set of standard rules and communication work flow within your team to maintain sustainability in this field. Develop an SEO Frame work that your team has to perform for each project, i.e. from start to finish. Agree beforehand with the provider on a cost and time frame for their services. Services that are based on factors that vary from project to project, try to work out a set cost and time frame for a range of possibilities.

As a SEO Analyst and Internet Marketer this is the time to get articles about various products and other ecommerce website with the best offers.

I would also like to provide some tips and techniques which i have used to get SEO results.

Ladies and gentlemen! Welcome to the most mind-blowing race in the history of mankind! Today we are going to witness the bloody battle between a supersonic fireball F1 ‘Ferrari’ and a stripped-engine horseless carriage ‘Ford T-model’.

Ready, set, go!
Oh, ‘Ferrari’ is shooting like a rocket, leaving in the dust ‘Ford T’ that can’t even get its engine started. Poor thing. Look at this red devil! It cleaves air streams like a dagger with roaring sound of its powerful engine. Breathtaking… What? Where is that old jalopy? Eh, hardly has it passed the first hundred meters as it’s already got its engine steaming. That’s a lost cause.

Time for pit stop. Wow, automated process of tire change and computerized engine check are amazing: just after a few seconds the Ferrari is on the track again! It flashes the first circuit, the second one, the third…

Yeah, ladies and gentlemen we’ve got the winner! Red Devil is on the top again! That was fantastic!
…and what about our old buddy ‘Ford’? Alas, but it died halfway on the first circuit…

Getting high ranking in search engines results is like a race. Who comes first snatches a bundle. That is why the choice of the right vehicle to drive your site to the top spot is so vitally important for running business on-line.

Basically there are two ways to hit top 10 of search engines results: optimizing your site manually or with the help of SEO tools. Consequently there are two clashing camps of folks, who support the former and the latter variants of website optimization.

There has always been a lot of debate around SEO software and its effectiveness. Some say that a good set of SEO tools is all you need to improve your search rankings and to get a guaranteed number one placement in search results. Others object to that, saying that SEO software is totally useless and manual optimization is the only way to go. Moreover they even put forward the arguments that SEO tools can get your website banned and that buying this software is just draining money down the pipe.

So where is the truth? It’s somewhere out there. Let’s dig it up.

There are some irrefutable advantages of SEO software over manual ways of optimization. Nowadays users can find a lot of really great SEO tools that make the complicated process of website optimization a lot easier. SEO software can make your site ride high and your on-line sales skyrocket without great pains and efforts.

First of all good SEO software is an indispensable assistant in the process of gathering and analyzing the data you need to plan and shape your SEO strategy and tactics. Doing that by hand is quite time-consuming and not always effective. SEO tools are irreplaceable when it comes to collecting and breaking up the data or monitoring the process of site optimization.

Another great advantage of SEO tools is that they automate wearying repetitive tasks such as link popularity monitoring, rank checking, backlink checking, reporting etc. Doing those monkey-job tasks by hand is like looking for a needle in a bundle of hay and you may end up being totally lost in that flow of data. And if you are doing SEO on a large scale, using purely manual methods of website optimization is no way possible.

SEO can help users fill their sites with search engine friendly content to look yummy in the eyes of search engines spiders and crawlers.

Besides advanced SEO tools streamline the process of SEO to a T. They can perform some tasks simultaneously and even run them on autopilot. These features make SEO software extremely user-friendly and contribute to overall effectiveness and success of an SEO process.

And after all one more convincing argument in favor of SEO software is that even inexperienced users will never run a risk of getting banned, because of black hat optimization. With search-engine-friendly SEO software you will never break the rules and regulations and avoid unethical presentation of content to search engine spiders and the internet users.
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As you can see the process of website optimization is a complex thing, requiring complex approaches. SEO tools enable you to crack it easily. You don’t need any analytical skills or inside-out knowledge of SEO techniques. Smart SEO tools will help you find the best solutions and to pave your way to success.

So it’s up to you to decide whether to sweat over your site optimization, and spend sleepless nights on doing daunting monotonous tasks manually, or to take advantage of the latest SEO software and focus on your business.

Just remember: the only thing you gotta do is choose the right racing car which will give you a ride to the top.